After more than 20 years of experience as a packaging and brand designer at various agencies, I now use my expertise independently to serve clients.
Over the years I have gained a great deal of experience working for a variety of brands from starting entrepreneurs to large multinationals.
I have extensive experience with commercially successful brand & packaging cases for numerous food brands, mostly within the FMCG market. My specialisation and passion are food, drinks & spirits and personal care. Over the years this has led to successful collaborations with clients, but also designers, strategists, photographers, illustrators, copywriters and image manipulators, among others.
As an involved and committed packaging and brand designer, my work is characterised by the right combination of distinctive character, quality, detail and aesthetics. Ultimately, it is about finding the right balance and what works best commercially. Always with a clear positioning, vision and ambition as a starting point.
• Creative Strategy
• Assortment & Packaging architecture
• Brand & Packaging design
• NPD visualisation
• Creative direction (photography, illustration, copy tone of voice)
• FMCG (food, beverages & personal care)
• Beer, wine & spirits (alcoholic & non-alcoholic)